From the 1970s through the 1990s, SUVs dominated the American automotive scene, becoming a common fixture on U.S. streets due to their robustness and capacious interiors. However, the 2000s saw a significant shift in the auto industry triggered by surging fuel costs. With the national average climbing above $4 per gallon, the high expense of fuel rendered SUVs practically redundant. Consequently, compact, fuel-saving cars gained favor as they were cheaper to operate.

In recent years, SUVs have experienced a remarkable resurgence, increasing the variety of models on the market today. Here is what you need to understand about the resurgence of the SUV.

SUVS are Taking Over the Auto Market

Arguably the clearest indicator of the resurgence of SUVs is the substantial rise in their sales over the past few years. In 2017, the Los Angeles Times documented a surge in SUV purchases with an increase of over 350,000 units from the year before. Impressively, this increase does not simply reflect a broader expansion of the car market, but rather represents a noticeable preference for SUVs over traditional passenger cars. For manufacturers producing both vehicle categories, the impact has been varied, with gains in SUV sales predominantly occurring at the cost of smaller car models.

Nevertheless, the current trend in vehicle purchases clearly indicates a growing preference for SUVs among buyers seeking new vehicles. If you’re contemplating a new vehicle purchase and considering an SUV as a viable option, rest assured, you are in good company.

Gas Isn’t a Concern Anymore

The comeback of SUVs in the automotive industry is primarily attributed to the diminishing influence of gasoline prices on buying choices. Previously, when fuel prices exceeded $4 per gallon, operating a truck or SUV was prohibitively costly. However, with significant reductions in gasoline prices, the acquisition and usage of bigger vehicles have become a more viable choice. In a global market flooded with inexpensive oil, consequently leading to lower gas prices, avoiding SUVs is no longer necessary.

Simultaneously, SUVs have significantly improved in fuel efficiency, further reducing expenses. Numerous contemporary SUVs boast highway mileage exceeding 30 mpg. Furthermore, a variety of hybrid SUVs and crossover models have recently been launched. As a result, modern SUVs are increasingly appealing to buyers as cost-effective options. Improved fuel efficiency also provides greater protection against potential future increases in fuel costs. Should gasoline prices rise during the lifespan of a current SUV, it will remain much more cost-effective to operate compared to older models.

Today’s SUVs are Tough and Stylish

Despite advancements in fuel efficiency, today's range of SUVs features a selection of remarkably robust and resilient vehicles. This improvement is largely attributed to enhanced engineering and the integration of cutting-edge technologies. Furthermore, a prevailing consumer demand for more rugged vehicles, especially in the SUV category, has compelled automakers to focus on designing vehicles that are more durable and have extended longevity.

Concurrently, SUVs have undergone significant enhancements in both their interiors and infotainment systems, enhancing their appeal in terms of comfort. Today, even the most robust and capable SUVs are equipped with amenities like heated seats, touch screen interfaces, and high-quality interior components. The era requiring consumers to decide between durability and luxury in a vehicle has ended. SUVs are now anticipated to deliver both robustness and elegance.

SUVs are Suddenly More Affordable

A key element in the rising popularity of SUVs today is that they are significantly more cost-effective than they used to be, especially when compared to sedans. Numerous SUVs within the more economical segment of their category are now priced competitively against compact sedans, with certain starting manufacturer's suggested retail prices falling below the $20,000 mark.

At the same time, the growing interest of consumers in SUVs, facilitated by the decrease in fuel prices, has encouraged both manufacturers and dealerships to present affordable financing choices. It is highly likely that the SUV models you are looking at will have low-interest financing available. Often, manufacturers provide special promotions like zero percent APR loans on these vehicles.

Here are a few of the numerous factors why American motorists are rekindling their romance with SUVs. Should you have overlooked the idea of acquiring an SUV due to concerns over cost efficiency in both purchase and operation, perhaps it’s time to reevaluate your stance. Even if previous experiences with SUVs were financially dissatisfying, it's worthwhile to explore the current models and financing opportunities on offer, as investing in a new SUV now might be a more sensible choice than you may assume.

As with any decision, being informed about the most recent studies is wise. It is advisable to evaluate a minimum of three or four alternatives prior to settling on a choice. Conducting an online search is usually the fastest and most comprehensive method to uncover all the advantages and disadvantages necessary for consideration.